For the first time in China, Apple’s iPhone Air will officially go on sale following the government’s decision to allow major telecom companies to provide eSIM services, Apple announced on Monday.
Until now, eSIM technology had been restricted in China due to national regulations, forcing Apple to manufacture special iPhone models for the Chinese market that use physical SIM cards, unlike in other countries where models from iPhone 14 (2022) onward rely solely on eSIM.
The country’s three major telecom operators China Mobile, China Telecom, and China Unicom have now received approval from the national communications authority to begin offering trial eSIM services.
The iPhone Air, priced at 7,999 yuan (approximately 1,633,000 Rwandan francs), will be the first iPhone model in China to operate exclusively with eSIM technology.
During a launch event in Shanghai, Apple CEO Tim Cook expressed his excitement, stating:
“We’re thrilled to announce that iPhone Air will be available starting next week. Pre-orders will open this Friday.”
The move marks a major milestone for Apple in China, potentially paving the way for broader adoption of eSIM technology in the world’s largest smartphone market.
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