Mu Buyapani: Hari kwigwa uburyo bwo gukumira abadafite icyemezo mu byo bamamaza ku mbuga nkoranyambaga

Mu Buyapani hatangiye kuvugwa cyane umushinga w’amategeko mashya ugamije kugenzura no kugabanya ibikorwa by’abantu bakoresha imbuga nkoranyambaga biyita “influencers” badafite ubumenyi cyangwa ubunyamwuga mu byo bamamaza.

Aya mategeko ari gutekerezwaho aje mu gihe icyo gihugu gikomeje guhura n’ibibazo by’amakuru atizewe, kwamamaza kuyobya abantu, ndetse n’ibicuruzwa byamamazwa n’abantu badafite ubumenyi buhagije. Hari impungenge ko bamwe mu bantu bafite abayoboke benshi ku mbuga nkoranyambaga bakoresha izo mbaraga mu kwamamaza ibintu bishobora guteza ingaruka ku buzima cyangwa ku bukungu bw’ababakurikiye.

Icyo ayo mategeko agamije

Intego nyamukuru ni:

• Gushyiraho ibisabwa ku muntu ushaka kwamamaza ibicuruzwa cyangwa serivisi
• Gusaba ko uwiyita influencer agira ubumenyi cyangwa amahugurwa mu byo yamamaza
• Gukumira abatanga amakuru atizewe cyangwa ashobora kuyobya rubanda

By’umwihariko, abamamaza ibijyanye n’ubuzima, imiti, cyangwa imari bashobora gusabwa kuba bafite impamyabumenyi cyangwa ibyemezo by’ubunyamwuga bibemerera kubikora.

Mu myaka ishize, mu Buyapani hagaragaye ibibazo byinshi byaturutse ku bantu bakomeye ku mbuga nkoranyambaga binyuze mu kwamamaza imiti itujuje ubuziranenge, gutanga inama z’ubuzima zidafite ishingiro, gushishikariza abantu gushora imari mu buryo butizewe.

Ibi byatumye Leta itekereza uburyo bwo kurengera abaturage, cyane cyane urubyiruko rukoresha cyane imbuga nkoranyambaga. Ayo mategeko naramuka ashyizwe mu bikorwa: Abantu benshi biyita influencers bashobora kuzagabanuka, haziyongera icyizere mu byamamazwa ku mbuga nkoranyambaga, ababikora nk’umwuga bazasabwa kongera ubumenyi n’ubunyamwuga. Ariko kandi, hari abavuga ko bishobora kuzagabanya ubwisanzure bwo gutanga ibitekerezo ku mbuga nkoranyambaga, cyane cyane ku rubyiruko rukoresha izo mbuga nk’inzira yo kwiteza imbere.

Isomo ku bindi bihugu

Ibi bishobora kubera urugero ibindi bihugu, cyane cyane ibiri mu nzira y’amajyambere, aho imbuga nkoranyambaga zikomeje kuba igikoresho gikomeye mu kwamamaza no guhanahana amakuru. Gushyiraho amategeko arengera abakoresha izo mbuga bishobora gufasha kugabanya amakuru ayobya no guteza imbere ubunyamwuga mu itangazamakuru rigezweho.